Online response management: hotelier perspectives from a global South African tourism hub
An online response management (ORM) system is a customer service system that is supported by information technology. A significant gap exists regarding literature on the management of online reviews at accommodation establishments in Cape Town. The aim of the study was to understand how hotels man...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2023-05-01
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| Series: | Studia Periegetica |
| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/555 |
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