Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty
This study aims to validate the model on the effects of social media marketing activities on the perceived values of social media marketing activities and the effects of these perceived values on online brand engagement and, consequently, on brand loyalty. The data used in this study were collected...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2024-10-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://www.ijournalse.org/index.php/ESJ/article/view/2543 |
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