Exploring persuasion and participation in online knowledge payment – a dual-route perspective

Abstract The intersection of digital technology and the knowledge economy has led to the rapid development of the online knowledge payment (OKP) industry, which has attracted increasing attention from scholars across various disciplines. However, research in this field remains relatively fragmented...

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Bibliographic Details
Main Authors: JIE GAO, Siti Hasnah Hassan
Format: Article
Language:English
Published: Springer Nature 2025-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05431-5
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