Emerging trends in Retail analytics: a bibliometric analysis of the last decade

Emerging trends in Retail analytics: a bibliometric analysis of the last decade

Retail analytics has become a transformative force, leveraging data-driven insights to optimize operations, personalize customer experiences, forecast demand, and enhance supply chain efficiency. This study provides a comprehensive bibliometric analysis of 563 documents indexed in Scopus, profiling...

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Bibliographic Details
Main Author:	Juan David Velásquez-Henao
Format:	Article
Language:	English
Published:	Universidad Nacional de Colombia 2025-05-01
Series:	Dyna
Subjects:	Retail analytics Artificial Intelligence machine learning research profile tech mining text analysis
Online Access:	https://revistas.unal.edu.co/index.php/dyna/article/view/116880
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