Emerging trends in Retail analytics: a bibliometric analysis of the last decade
Retail analytics has become a transformative force, leveraging data-driven insights to optimize operations, personalize customer experiences, forecast demand, and enhance supply chain efficiency. This study provides a comprehensive bibliometric analysis of 563 documents indexed in Scopus, profiling...
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia
2025-05-01
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| Series: | Dyna |
| Subjects: | |
| Online Access: | https://revistas.unal.edu.co/index.php/dyna/article/view/116880 |
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