STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY

The purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was...

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Main Authors: Adriana - Paula DAVID, Andra Ianchis-Pop, Valentina Sonca, Maria Cristina Colciar, Susana Hurducaș, Giorgiana Cătunescu, Cristina Colciar, Lorena Raducanu
Format: Article
Language:English
Published: AcademicPres 2024-07-01
Series:Agricultura
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Online Access:https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889
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author Adriana - Paula DAVID
Andra Ianchis-Pop
Valentina Sonca
Maria Cristina Colciar
Susana Hurducaș
Giorgiana Cătunescu
Cristina Colciar
Lorena Raducanu
author_facet Adriana - Paula DAVID
Andra Ianchis-Pop
Valentina Sonca
Maria Cristina Colciar
Susana Hurducaș
Giorgiana Cătunescu
Cristina Colciar
Lorena Raducanu
author_sort Adriana - Paula DAVID
collection DOAJ
description The purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was carried out in ten grocery stores in Cluj county. Participating panelists received questionnaires that collected data on age, gender, aged beef preferences and income. In addition, they took part in a sensory analysis assay of meat aged by wet and dry method, for 21 and 35 days, respectively. At the end of the study, the consumer profile of aged beef was created: a person with above than average income and higher education graduate that prefers Black Angus beef aged by the dry.
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issn 1221-5317
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publishDate 2024-07-01
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series Agricultura
spelling doaj-art-0140b565bfb649c182e22076bde39d242025-02-02T09:24:04ZengAcademicPresAgricultura1221-53172024-07-011291-210.15835/agr.v129i1-2.1488914889STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTYAdriana - Paula DAVID0Andra Ianchis-Pop1Valentina Sonca2Maria Cristina Colciar3Susana Hurducaș4Giorgiana Cătunescu5Cristina Colciar6Lorena Raducanu7USAMV Cluj - Napoca.C. Moldovan Carmangerie SRL, Sânnicoara, Cluj, RomaniaS.C. Carna Carpatica SRL, Podirei, Bistrița - Năsăud, RomaniaUSAMV Cluj - NapocaS.C. Carna Carpatica SRL, Podirei, Bistrița - Năsăud, RomaniaUniversity of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Cluj, RomaniaUniversity of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Cluj, RomaniaS.C. Moldovan Carmangerie SRL, Sânnicoara, Cluj, RomaniaThe purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was carried out in ten grocery stores in Cluj county. Participating panelists received questionnaires that collected data on age, gender, aged beef preferences and income. In addition, they took part in a sensory analysis assay of meat aged by wet and dry method, for 21 and 35 days, respectively. At the end of the study, the consumer profile of aged beef was created: a person with above than average income and higher education graduate that prefers Black Angus beef aged by the dry.https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889beef aging, dry aging, wet aging, consumer profile
spellingShingle Adriana - Paula DAVID
Andra Ianchis-Pop
Valentina Sonca
Maria Cristina Colciar
Susana Hurducaș
Giorgiana Cătunescu
Cristina Colciar
Lorena Raducanu
STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
Agricultura
beef aging, dry aging, wet aging, consumer profile
title STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
title_full STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
title_fullStr STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
title_full_unstemmed STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
title_short STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
title_sort study on the consumer profile of aged beef in cluj county
topic beef aging, dry aging, wet aging, consumer profile
url https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889
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