STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY
The purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was...
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| Format: | Article |
| Language: | English |
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AcademicPres
2024-07-01
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| Series: | Agricultura |
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| Online Access: | https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889 |
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| author | Adriana - Paula DAVID Andra Ianchis-Pop Valentina Sonca Maria Cristina Colciar Susana Hurducaș Giorgiana Cătunescu Cristina Colciar Lorena Raducanu |
| author_facet | Adriana - Paula DAVID Andra Ianchis-Pop Valentina Sonca Maria Cristina Colciar Susana Hurducaș Giorgiana Cătunescu Cristina Colciar Lorena Raducanu |
| author_sort | Adriana - Paula DAVID |
| collection | DOAJ |
| description | The purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was carried out in ten grocery stores in Cluj county. Participating panelists received questionnaires that collected data on age, gender, aged beef preferences and income. In addition, they took part in a sensory analysis assay of meat aged by wet and dry method, for 21 and 35 days, respectively. At the end of the study, the consumer profile of aged beef was created: a person with above than average income and higher education graduate that prefers Black Angus beef aged by the dry. |
| format | Article |
| id | doaj-art-0140b565bfb649c182e22076bde39d24 |
| institution | Kabale University |
| issn | 1221-5317 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Agricultura |
| spelling | doaj-art-0140b565bfb649c182e22076bde39d242025-02-02T09:24:04ZengAcademicPresAgricultura1221-53172024-07-011291-210.15835/agr.v129i1-2.1488914889STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTYAdriana - Paula DAVID0Andra Ianchis-Pop1Valentina Sonca2Maria Cristina Colciar3Susana Hurducaș4Giorgiana Cătunescu5Cristina Colciar6Lorena Raducanu7USAMV Cluj - Napoca.C. Moldovan Carmangerie SRL, Sânnicoara, Cluj, RomaniaS.C. Carna Carpatica SRL, Podirei, Bistrița - Năsăud, RomaniaUSAMV Cluj - NapocaS.C. Carna Carpatica SRL, Podirei, Bistrița - Năsăud, RomaniaUniversity of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Cluj, RomaniaUniversity of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Cluj, RomaniaS.C. Moldovan Carmangerie SRL, Sânnicoara, Cluj, RomaniaThe purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was carried out in ten grocery stores in Cluj county. Participating panelists received questionnaires that collected data on age, gender, aged beef preferences and income. In addition, they took part in a sensory analysis assay of meat aged by wet and dry method, for 21 and 35 days, respectively. At the end of the study, the consumer profile of aged beef was created: a person with above than average income and higher education graduate that prefers Black Angus beef aged by the dry.https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889beef aging, dry aging, wet aging, consumer profile |
| spellingShingle | Adriana - Paula DAVID Andra Ianchis-Pop Valentina Sonca Maria Cristina Colciar Susana Hurducaș Giorgiana Cătunescu Cristina Colciar Lorena Raducanu STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY Agricultura beef aging, dry aging, wet aging, consumer profile |
| title | STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY |
| title_full | STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY |
| title_fullStr | STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY |
| title_full_unstemmed | STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY |
| title_short | STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY |
| title_sort | study on the consumer profile of aged beef in cluj county |
| topic | beef aging, dry aging, wet aging, consumer profile |
| url | https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889 |
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