STUDY ON THE CONSUMER PROFILE OF AGED BEEF IN CLUJ COUNTY

The purpose of the study was to identify the consumer profly and preferred characteristics of aged beef in order to assess the marketing mix of new aged beef products. The study was designed to identify the consumer profile of aged beef available in specialized stores or supermarkets. The study was...

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Bibliographic Details
Main Authors: Adriana - Paula DAVID, Andra Ianchis-Pop, Valentina Sonca, Maria Cristina Colciar, Susana Hurducaș, Giorgiana Cătunescu, Cristina Colciar, Lorena Raducanu
Format: Article
Language:English
Published: AcademicPres 2024-07-01
Series:Agricultura
Subjects:
Online Access:https://journals.usamvcluj.ro/index.php/agricultura/article/view/14889
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