BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE

BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Eq...

Full description

Saved in:
Bibliographic Details
Main Authors: Fitriani Fitriani, Sutarni Sutarni, Bina Unteawati, Marlinda Apriyani, Dewi Kania Widyawati, Dayang Berliana
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2021-09-01
Series:Jurnal Agrisep
Subjects:
Marketing Management
brand
food
strategy
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/13872
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://ejournal.unib.ac.id/agrisep/article/view/13872

Similar Items