Factors influencing E-pharmacy adoption in India: A study of user experiences through interpretative phenomenological analysis

The rapid growth of e-commerce has led to the emergence of e-pharmacies, which enable consumers to purchase prescription medications online. This study aims to explore the factors influencing the adoption of e-pharmacies in India through an interpretative phenomenological analysis (IPA) approach. Tw...

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Bibliographic Details
Main Authors: Kushal Pal Singh, Pawan Kumar
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Exploratory Research in Clinical and Social Pharmacy
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667276624001471
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