Modeling and Analysis of New Products Diffusion on Heterogeneous Networks

We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved...

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Bibliographic Details
Main Authors: Shuping Li, Zhen Jin
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Journal of Applied Mathematics
Online Access:http://dx.doi.org/10.1155/2014/940623
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