MARKETING STRATEGY FOR FURNITURE PRODUCED FROM PRISONER WORK TRAINING AT CLASS IIA BINJAI PENITENTIARY
This study aims to analyze the marketing strategy of furniture at the Class IIA Correctional Facility in Binjai based on the 4P marketing mix theory (Product, Price, Place, Promotion) and to identify the challenges faced. A qualitative approach was employed, with data collection through observation...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-03-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/19180 |
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