Choice Overload, Satisficing Behavior, and Price Distribution in a Time Allocation Model

Recent psychological research indicates that consumers that search exhaustively for the best option of a market product—known as maximizers—eventually feel worse than consumers who just look for something good enough—called satisficers. We formulate a time allocation model to explore the relationshi...

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Bibliographic Details
Main Authors: Francisco Álvarez, José-Manuel Rey, Raúl G. Sanchis
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Abstract and Applied Analysis
Online Access:http://dx.doi.org/10.1155/2014/569054
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