The Impact of Trust on Chinese Consumers’ Acceptance of Meat Substitutes: The Mediating Role of Perceived Benefits and Perceived Risks, and the Moderating Role of Consumer Knowledge

The Impact of Trust on Chinese Consumers’ Acceptance of Meat Substitutes: The Mediating Role of Perceived Benefits and Perceived Risks, and the Moderating Role of Consumer Knowledge

In recent years, meat substitutes have become a prominent global topic in academic research. As one of the world’s most populous countries, China may increasingly consider meat substitutes as a new dietary option to meet the growing consumer demand. The potential acceptance of meat substitutes by co...

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Bibliographic Details
Main Authors: Muhabaiti Pareti, Junsong Guo, Nadire Abudurofu, Qiankun Liu, Abulizi Bulibuli, Maurizio Canavari
Format: Article
Language:English
Published: MDPI AG 2025-02-01
Series:Foods
Subjects:
consumer trust
consumer benefit
consumer risk
consumer knowledge
consumer acceptance
meat substitutes
Online Access:https://www.mdpi.com/2304-8158/14/4/669
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