Clear is Popular: The Emoticon Picture Clarity Affects Consumer Service Satisfaction
The emoticon picture clarity in online service encounters has been overlooked in consumer research. Our study intends to investigate how emoticon picture clarity influences consumer service satisfaction. Across four experiments and a single-paper meta-analysis, we demonstrate that when service provi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-02-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251320759 |
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