Services marketing : people, technology, strategy /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2007.
|
| Edition: | 6th ed. |
| Subjects: | |
| Online Access: | Table of contents only View in OPAC |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250827171407.0 | ||
| 008 | 060724s2007 njua b 001 0 eng | ||
| 020 | |a 0132056763 | ||
| 020 | |a 9780132056762 | ||
| 040 | |a KAB |c KAB |b eng |e rda | ||
| 082 | 0 | 0 | |a 658.8 |2 23 |b LOV |
| 100 | 1 | |a Lovelock, Christopher H. |9 14681 | |
| 245 | 1 | 0 | |a Services marketing : |b people, technology, strategy / |c Christopher Lovelock, Jochen Wirtz. |
| 250 | |a 6th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2007. | ||
| 300 | |a xx, 648 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references, glossary, indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Professions |x Marketing. |9 14682 | |
| 650 | 0 | |a Service industries |x Marketing. |9 14683 | |
| 650 | 0 | |a Customer services |x Marketing. |9 14684 | |
| 700 | 1 | |a Wirtz, Jochen. |9 14685 | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0618/2006024219.html |
| 942 | |2 ddc |c BOOK | ||
| 999 | |c 5812 |d 5812 | ||