Integrated advertising, promotion & marketing communications /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow. :
Pearson Education Ltd.,
c2022
|
| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250121093122.0 | ||
| 008 | 030203s2004 njua b 001 0 eng | ||
| 020 | |a 129241121X | ||
| 020 | |a 9781292411217 | ||
| 040 | |a KABLIB |c KABLIB |b eng |e rda | ||
| 082 | 0 | 0 | |a 659.1 |2 23 |b CLO |
| 100 | 1 | |a Clow, Kenneth E. |9 13995 | |
| 245 | 1 | 0 | |a Integrated advertising, promotion & marketing communications / |c Kenneth E. Clow, Donald Baack. |
| 250 | |a 9th ed. | ||
| 260 | |a Harlow. : |b Pearson Education Ltd., |c c2022 | ||
| 300 | |a 469 p. : |b col. ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references, indexes. | ||
| 650 | 0 | |a Communication in marketing. |9 8452 | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Baack, Donald. |9 13996 | |
| 942 | |2 ddc |c BOOK | ||
| 999 | |c 5545 |d 5545 | ||