Integrated advertising, promotion & marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Harlow. :
Pearson Education Ltd.,
c2022
|
| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Physical Description: | 469 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references, indexes. |
| ISBN: | 129241121X 9781292411217 |