The psychology of advertising /
"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
c2021.
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: | View in OPAC |
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