Essentials of Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia ; United States :
South-Western College Pub.,
c2001.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | View in OPAC |
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| Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0324043767 |