Essentials of Marketing /

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F. (Joint Author.), McDaniel, Carl D. (Joint Author.)
Format: Book
Language:English
Published: Australia ; United States : South-Western College Pub., c2001.
Edition:2nd ed.
Subjects:
Online Access:View in OPAC
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Description
Item Description:Includes indexes.
Physical Description:xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)
Bibliography:Includes bibliographical references.
ISBN:0324043767