Tourism, hospitality and digital transformation : strategic management aspects /

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. Th...

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Bibliographic Details
Corporate Author: Routledge (Firm)
Other Authors: Tajeddini, Kayhan (Editor), Ratten, Vanessa (Editor), Merkle, Thorsten (Editor)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge/Taylor & Francis Group, 2020.
Edition:.
Series:Innovation and technology horizons.
Subjects:
Online Access:View in OPAC
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082 0 0 |a 910.684  |2 23  |b TOU 
245 0 0 |a Tourism, hospitality and digital transformation :  |b strategic management aspects /  |c edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. 
250 |a . 
264 1 |a London ;  |a New York :  |b Routledge/Taylor & Francis Group,  |c 2020. 
264 4 |c ©2020 
300 |a xxii,228 p . :  |b ill. ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Innovation and technology horizons 
504 |a Includes bibliographical references and index. 
520 |a "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher. 
650 0 |a Tourism  |x Management.  |9 9841 
650 0 |a Tourism  |x Marketing.  |9 9842 
650 0 |a Tourism  |x Information technology.  |9 9843 
650 0 |a Hospitality industry  |x Management.  |9 9844 
650 0 |a Hospitality industry  |x Marketing.  |9 9845 
650 0 |a Hospitality industry  |x Information technology.  |9 9846 
700 1 |a Tajeddini, Kayhan,  |e editor.  |9 9847 
700 1 |a Ratten, Vanessa,  |e editor.  |9 9848 
700 1 |a Merkle, Thorsten,  |e editor.  |9 9849 
710 2 |a Routledge (Firm)  |9 9850 
776 0 8 |i Print version:  |t Tourism, hospitality and digital transformation  |b First edition.  |d London ; New York : Routledge/Taylor & Francis Group, 2020  |z 9780367149994  |w (DLC) 2019031450 
830 0 |a Innovation and technology horizons.  |9 9851 
942 |2 ddc  |c BOOK