Tourism, hospitality and digital transformation : strategic management aspects /

Tourism, hospitality and digital transformation : strategic management aspects /

"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. Th...

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Bibliographic Details
Corporate Author: Routledge (Firm)
Other Authors: Tajeddini, Kayhan (Editor), Ratten, Vanessa (Editor), Merkle, Thorsten (Editor)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge/Taylor & Francis Group, 2020.
Edition:.
Series:Innovation and technology horizons.
Subjects:
Tourism > Management.
Tourism > Marketing.
Tourism > Information technology.
Hospitality industry > Management.
Hospitality industry > Marketing.
Hospitality industry > Information technology.
Online Access:View in OPAC
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Mukombe Library

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Call Number: 910.6 TOU
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