Contemporary Advertising /
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| Main Author: | Arens, William F. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
| Edition: | 10th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Publisher description Table of contents only View in OPAC |
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