Contemporary Advertising /
Saved in:
Main Author: | Arens, William F. |
---|---|
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
Edition: | 10th ed. |
Series: | McGraw-Hill/Irwin series in marketing
|
Subjects: | |
Online Access: | Publisher description Table of contents only View in OPAC |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Contemporary Advertising /
by: Bovée, Courtland L.
Published: (1989) -
Introduction to advertising : understanding and managing the advertising process /
by: Mogaji, Emmanuel
Published: (2021) -
Creativity and advertising : affect, events and process /
by: McStay, Andrew, 1975-
Published: (2013) -
The psychology of advertising /
by: Fennis, Bob Michaël, 1968-, et al.
Published: (2021) -
Marketing Communications /
by: Egan, John, 1952-
Published: (2015)