Contemporary Advertising /

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Bibliographic Details
Main Author:	Arens, William F.
Format:	Book
Language:	English
Published:	Boston, Mass. : McGraw-Hill, c2006.
Edition:	10th ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Advertising.
Online Access:	Publisher description Table of contents only View in OPAC
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