Contemporary Advertising /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
| Edition: | 10th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Publisher description Table of contents only View in OPAC |
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|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210312152346.0 | ||
| 008 | 050113s2006 maua 001 0 eng | ||
| 999 | |c 3234 |d 3234 | ||
| 020 | |a 0072964723 (alk. paper) | ||
| 020 | |a 9780072964721 | ||
| 040 | |a DLC |c KABLIB |d KABLIB | ||
| 082 | 0 | 0 | |a 659.1 |2 23 |b ARE |
| 100 | 1 | |a Arens, William F. |9 8471 | |
| 245 | 1 | 0 | |a Contemporary Advertising / |c William F. Arens. |
| 250 | |a 10th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c c2006. | ||
| 300 | |a xl, 614 [80]p. : |b col. ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing |9 8445 | |
| 500 | |a Includes indexes. | ||
| 650 | 0 | |a Advertising. |9 8453 | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
| 942 | |2 ddc |c BOOK | ||