Contemporary Advertising /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2006.
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| Edition: | 10th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Publisher description Table of contents only View in OPAC |
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| Item Description: | Includes indexes. |
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| Physical Description: | xl, 614 [80]p. : col. ill. ; 28 cm. |
| ISBN: | 0072964723 (alk. paper) 9780072964721 |