E-marketing : concepts, methodologies, tools, and applications /

E-marketing : concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

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Bibliographic Details
Corporate Author: Information Resources Management Association (Editor)
Format: Book
Language:English
Published: Hershey, PA : Business Science Reference, c2012.
Subjects:
Internet marketing.
Electronic commerce.
Online Access:View in OPAC
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Mukombe Library

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Call Number: 658.87 ELE
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