Applications in Basic Marketing : clippings from the popular business press /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2005.
|
| Edition: | 2004-2005 Edition. |
| Online Access: | View in OPAC |
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MARC
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| 040 | |a KABLIB |c KABLIB |d KABLIB | ||
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| 100 | |a Perreault, William D., Jr. |9 6095 | ||
| 245 | |a Applications in Basic Marketing : |b clippings from the popular business press / |c William D. Perreault, Jr., E. Jerome McCarthy. | ||
| 250 | |a 2004-2005 Edition. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2005. | ||
| 300 | |a vii, 214 p. |b ill. ; |c 25 cm. | ||
| 700 | |a McCarthy, E. Jerome. |e Joint Author. |9 6097 | ||
| 942 | |2 ddc |c BOOK | ||