Applications in Basic Marketing : clippings from the popular business press /

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Bibliographic Details
Main Author:	Perreault, William D., Jr
Other Authors:	McCarthy, E. Jerome (Joint Author.)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, c2005.
Edition:	2004-2005 Edition.
Online Access:	View in OPAC
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