Applications in Basic Marketing : clippings from the popular business press /

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Bibliographic Details
Main Author: Perreault, William D., Jr
Other Authors: McCarthy, E. Jerome (Joint Author.)
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, c2005.
Edition:2004-2005 Edition.
Online Access:View in OPAC
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Description
Physical Description:vii, 214 p. ill. ; 25 cm.
ISBN:9780072864700
0072864702