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    Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals

    Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals by Lisa M. Sciulli, Parimal S. Bhagat, Charlene P. Bebko

    Published 2012-07-01
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  2. 2
    Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals

    Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals by Lisa M. Sciulli, Parimal S. Bhagat, Charlene P. Bebko

    Published 2012-07-01
    Get full text
    Article
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