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How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
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How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
by
Chi Thanh Bui
,
Thi Thuy An Ngo
,
Huynh Khanh Long Chau
,
Nguyen Phuc Nguyen Tran
Published 2025-01-01
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How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory.
by
Chi Thanh Bui
,
Thi Thuy An Ngo
,
Huynh Khanh Long Chau
,
Nguyen Phuc Nguyen Tran
Published 2025-01-01
Get full text
Article
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Institution
DOAJ
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Kabale University
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Article
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Chi Thanh Bui
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Huynh Khanh Long Chau
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Nguyen Phuc Nguyen Tran
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Thi Thuy An Ngo
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Language
English
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