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    Design and validation of value-oriented strategic marketing model in Iranian airlines by Majid Ahang, Naser Azad, Abdullah Naami, Alireza Rousta

    Published 2025-03-01
    “…Strategic marketing is long-term marketing activities according to the marketing environment, which has long-term effects on the company and its future (Keller, 2017). Airlines It usually refers to an industry group that moves passengers or cargo through airlines. …”
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