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Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention
Published 2024-11-01“…By applying partial least squares structural equation modeling, this study shows that interaction, trendiness, customization, electronic word-of-mouth, and trust positively affect the brand equity of logistics services, while the effect of entertainment on brand equity is not significant. …”
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The Role of Color in the Brand Commitment of Sporting Good's Consumers: Mediating Role of the Brand Equity
Published 2023-11-01“…Cronbach's alphas of questionnaires achieved 0.89 for color, 0.92 for brand equity, and 0.87 for brand commitment. PLS software was used for fitting and testing the hypotheses using structural patterns.Findings: The results showed that color directly and significantly affects brand equity and commitment (Path coefficient = 0.50, t-value = 7.96). …”
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Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding
Published 2018-11-01“…A quantitative research methodology, using structural equation modeling, was adopted to understand the role of internal branding in creating brand equity for employees. …”
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Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers
Published 2023-12-01“…The data was then looked at using statistical tests like Structural Equation Model (SEM), SPSS software version 23, and Lisrel. …”
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Principles for increasing equity in WASH research: understanding barriers faced by LMIC WASH researchers
Published 2023-04-01“…The social-ecological model was combined with this framework to identify the types of actors and the level of co-ordination needed to address these issues. …”
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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions
Published 2020-01-01“…The theoretical hypothesis test was performed by structural equation modeling (PLS-SEM) and ordinary least squares (OLS) regression to analyze the mediation effect. …”
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Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
Published 2022-03-01“…This study employed Partial Least Squares Structural Equation Modelling (PLS-SEM) by using the SmartPLS 3.0 software. …”
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eSports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention
Published 2025-01-01“…The data analysis applied confirmatory factor analysis, structural equation modeling, and multigroup analysis. …”
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Beyond the Bell: After-School Programs and Educational Equity in Chinese Primary and Secondary Schools
Published 2025-05-01“…Building upon this framework, it compares ASPs with shadow education and constructs a conceptual roadmap illustrating the impact mechanisms of ASPs on educational equity. To empirically test this framework, the study employs a Structural Equation Modeling (SEM) approach, analyzing questionnaire data from 1,458 primary and secondary school students in Shenzhen, China. …”
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EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY
Published 2024-05-01“…Data was collected via an online survey from 379 respondents and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the hypotheses with SmartPLS version 3. …”
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Deterministic and Stochastic Machine Learning Classification Models: A Comparative Study Applied to Companies’ Capital Structures
Published 2025-01-01“…Furthermore, this study contributes to ML applications in corporate finance by comparing deterministic and stochastic models in predicting capital structure, offering a robust tool to enhance managerial decision-making and optimize financial strategies.…”
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ROLE OF MAIN ACTIVITIES IN FORMATION OF THE CAPITAL OF AN ENTERPRISE, THEIR EVALUATION AND CONTROL
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Inquiry learning for gender equity using History of Science in Life and Earth Sciences’ learning environments
Published 2016-03-01“…The hands-on and minds-on activities proposed for high scholl students of Life and Earth Sciences onstitute a learnig environment enriched in features of science by focusing on the work of two scientists: Lynn Margulis (1938-2011) and her endosymbiosis theory of the origin of life on Earth and Inge Leehman (1888-1993) responsible for a breakthrough regarding the internal structure of Earth, by caracterizing a discontinuity within the nucleus, contributing to the current geophysical model. …”
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RETRACTED: How Organizations Create Employee Based Brand Equity: Mediating Effects of Employee Empowerment
Published 2022-04-01“…After discarding the partially filled questionnaires, 325 questionnaires were left, which were later analyzed on the basis of the structural equation modeling (SEM) approach by assessing the measurement model and structural model. …”
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