Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern by Manuchehr Ghanbari, Ali Sabzali Yameqani, Yousef Rabbani, Kobra Sabzali Yamaqani

“…Conclusion Applying the backpack model, the cost savings resulting from decrease and elimination measures were used to implement incremental and creative measures. …”
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