The models of the impact of interactive relationship between thinking style and the format of the advertising message on advertisement attractiveness and purchase intention by mean... by Alireza Haddadi, Rosa Hendijani, Tahmores Hasangholi pour

“…This experimental research is based on a multi-factorial 2X3 situations, in which 180 particiants randomly were assigned to a control group, a rationally manipulated group and an emotionally manipulated group.…”
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