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An examination of the correlation between website traffi c and the quality of services provided by Jumia Uganda.
Published 2024“…The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. …”
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Creative Marketing and Financial Performance of Small Medium Businesses in Uganda: A Case of Butogota Town Council Kanungu District.
Published 2024“…It was guided by specific objectives: examining the determinants of creative marketing and financial performance, identifying the factors affecting creative marketing and financial performance, and assessing the relationship between creative marketing and financial performance. …”
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Creative Marketing and Financial Performance of Small Medium Enterprises in Rwanda: A Case Study of Selected Businesses in Nyamata Town.
Published 2023“…The research objectives included examining the factors influencing creative marketing and financial performance of SMEs, identifying the determinants of creative marketing and financial performance, and evaluating the relationship between creative marketing and financial performance in Nyamata Town. …”
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4
Cart abandonment rate and service quality of on-line merchandisers: a case study of Jumia Uganda.
Published 2024“…The research employed a cross-sectional survey design to investigate the association between electronic marketing efforts and service quality. A mixed-methods research approach, incorporating both quantitative and qualitative methodologies, was deemed highly relevant for this study. …”
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Human Resource Management Practices and Performance of Small Scale Enterprises, A Case Study of Ntungamo Municipality
Published 2022“…Small scale owners extend their marketing channels to online to match the business competition and development. …”
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Human Resource Management Practices and Performance of Small and Medium Enterprises (S.M.Es) in Uganda: A case of Ntungamo Municipality.
Published 2023“…Small scale owners extend their marketing channels to online to match the business competition and development. …”
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9
The Effect of Price Changes on Maize Farmers in Uganda: A Case Study of Kigando Sub-County Kyankwanzi District.
Published 2024“…These include but are not limited to the removal of bottlenecks in maize pricing by promoting effective maize market reforms. Once the Ugandan market channels and prices are freed, private traders can then bid up formally depressed maize prices. …”
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10
Exploring the Root Causes of Low Household Income among Smallholder Farmers in Kamuli District, Busoga Region, Uganda.
Published 2024“…This study investigated the root causes of low household incomes among smallholder farmers in Kamuli District, Busoga Region, Uganda. Employing a mixed methods approach, the research integrated quantitative and qualitative data collection methods to comprehensively explore the factors influencing household income. …”
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Governance and Poverty Eradication Policy Performance During the NRM Administration in Uganda 1986 – 2020.
Published 2023“…Poverty in Uganda is attributed to diseases, limited access to land, large families, lack of markets for agricultural produce, lack of credit facilities, lack of education and vocational training, lack of jobs, high unfair taxes and market dues, death of family bread winners, ignorance and lack of information, idleness and laziness, insurgency and gender inequalities among others. …”
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Governance and poverty eradication policy performance during the NRM1 Administration in Uganda 1986 – 2020
Published 2024“…Poverty in Uganda is attributed to diseases, limited access to land, large families, lack of markets for agricultural produce, lack of credit facilities, lack of education and vocational training, lack of jobs, high unfair taxes and market dues, death of family bread winners, ignorance and lack of information, idleness and laziness, insurgency and gender inequalities among others. …”
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Evaluating the Potential of Cultural Tourism for Community Development in Kisoro District, South Western Uganda.
Published 2023“…Cross section design utilizing mixed methodologies was used. Both Purposive and simple random sampling techniques were used to select and obtain the respondents. …”
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Fuel Price Fluctuation and SME Financial Performance: A Case Study of the Agricultural Sector in Kagadi Town Council.
Published 2024“…The study aimed to evaluate how fuel price volatility affects SMEs, identify the factors influencing fuel prices, and explore the strategies SMEs use to mitigate these effects. A mixed-methods approach, combining quantitative analysis and qualitative interviews, was employed to collect data from SMEs in Kagadi Town Council. …”
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