Published 2013
Table of Contents:
“…Importance of
international entrepreneurship -- Globalization and the
international environment -- Cultures and
international entrepreneurship -- Developing the global business plan -- Selecting
international business opportunities --
International legal concerns -- Alternative entry strategies -- The global
monetary system -- Global marketing and R&D -- Global human resource management -- Implementing and managing a global entrepreneurial strategy -- Cases : -- Beijing Sammies -- Federal Express -- Fitz-Ritter Wine Estate : 225 years of tradition and entrepreneurship -- Intelligent Leisure Solutions -- Logisys : a small company with
international potential -- Mayu LLC -- Motrada Ltd -- Parsek LLC -- Sedo.com -- Trimo -- UniMed and EduMed.…”
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