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An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women
Published 2016-01-01Subjects: “…hierarchy of consumer’s goals…”
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Optimal Allocation of Shared Manufacturing Resources Based on Bilevel Programming
Published 2021-01-01“…In the shared manufacturing environment, on the basis of in-depth analysis of the shared manufacturing process and the allocation process of manufacturing resources, a bilevel programming model for the optimal allocation of manufacturing resources considering the benefits of the shared manufacturing platform and the rights of consumers is established. In the bilevel programming model, the flexible indicators representing the interests of the platform are the upper-level optimization target of the model and the Quality of Service (QoS) indicators representing the interests of consumers are the lower-level optimization goal. …”
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Providing a development model for the effectiveness of persuasive advertising in social networks
Published 2024-11-01“…The majority of marketing managers believe that virtual social media are primarily used for "brand building and brand awareness" activities, and evidence from academic studies suggests that effective use of social media helps improving brand awareness and brand image, and ultimately the awareness of the product and services and even improvement of the financial performance of the brands (Godey et al, 2016). The ultimate goal of advertising is to convince consumers to change their attitude towards the advertised product or service. …”
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Designing a model of institutionalization of organizational culture based on synergy in the tourism holding of Parsian Hotels Group
Published 2024-09-01“…Abstract The main goal of the current research is to institutionalize an organizational culture based on synergy. …”
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