Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda.…”
Get full text

Brand Awareness and Competitive Advantage among Beer Products in Kabale District, South Western Uganda by Moses, Agaba, Eliab Mpora, Byamukama, Eton, Marus

“…The study further recommends that beer producers should enhance their efforts to build brand awareness in order to achieve competitive advantage.The findings of this research provide knowledge on building and sustaining firm’s competitive advantange by deploying brand awareness as an intagible critical resource from customer point of view with specific implications for developing cost cutting marketing strategies to maintain firm’ competitive position in Kabale district, South Western Uganda…”
Get full text

Encoding and Decoding of Secret Messages Using Matrices. by Niwagaba, James

“…Matrix analysis of one sort or another has for the past century been used in a variety of disciplines to summarize complex aspects of knowledge generation and to provide an eagle's eye perspective of them. …”
Get full text

Design and Construction of a GSM Based Led Scrolling Message Display Board. by Tumuhimbise Jasper Kanze

“…The LED’s are pre-programmed in a way that, they display a particular message. In case the message needs to be edited or manipulated, a person needs to be around to re-program the system again. …”
Get full text

Design of a Flexible Pavement for Kabwohe- Masherukabuhweju Gravel Road Using Road Note and CBR. by Twinamatsiko, Zilberbel

“…The project design was started after field studies showed that travel time was greatly reduced, inadequate cross section high maintenance costs which were reflected on the existing road. …”
Get full text

Investigation of the Properties of Fresh Concrete with Scoria as Coarse Aggregates. by Erugu, Pius

“…This research will experimentally be significant in determining the most suitable values of slump for fresh concrete with scoria as coarse aggregates prior to its casting on construction site. …”
Get full text

Landscape Diversity Enhances Climate Change Resilience: A Review by Tumwesigye, Wycliffe, Kishoin, Viola, Turyasingura, Benson, Mwanjalolo, Majaliwa, Gilbert, Jackson

“…Our results show that the loss of proper habitat may allow fast-growing invaders to occupy the remaining limited resources. …”
Get full text

Design and Construction of Underground Cable Fault Location and Notification System. by Mugisha, Simon

“…The overhead lines are mostly used when compared to underground cables though in towns and cities, underground cables are preferred. …”
Get full text

Greening Business through Biodiversity and Ecosystem Services by Godfrey, Barigye, Siraje, Kaaya

“…As the World engages in a period of post-war reconstruction, cross-border channels of communication are integrated in environmental care and protection. …”
Get full text