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Culture as a dimension of country brand: the highs and lows of Brazil’s brand image
Published 2018-01-01Subjects: Get full text
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The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relati...
Published 2019-01-01“…The Luxury Customer Relationship Perception Scale is a 20 items instrument composed by three primary factors (brand experience, customer loyalty and brand image) and a second order factor (customer relationship perception), with good psychometric indices. …”
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Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil
Published 2024-10-01“…Objective: Analyze the marketing content posted by three online food delivery (OFD) companies in Brazil on their official accounts on Facebook, Instagram, and YouTube during the first phase of the COVID-19 pandemic. …”
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