Showing 1 - 4 results of 4 for search 'brazil’s brand image', query time: 0.04s Refine Results
  1. 1
  2. 2

    The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relati... by Fernanda Scussel, Gisela Demo

    Published 2019-01-01
    “…The Luxury Customer Relationship Perception Scale is a 20 items instrument composed by three primary factors (brand experience, customer loyalty and brand image) and a second order factor (customer relationship perception), with good psychometric indices. …”
    Get full text
    Article
  3. 3

    Food apps took a free ride on the first phase of the Covid-19 pandemic in Brazil by Michele Bittencourt Rodrigues, Juliana de Paula Matos, Paula Martins Horta

    Published 2024-10-01
    “…Objective: Analyze the marketing content posted by three online food delivery (OFD) companies in Brazil on their official accounts on Facebook, Instagram, and YouTube during the first phase of the COVID-19 pandemic. …”
    Get full text
    Article
  4. 4