Published 2024-06-01
“…The results in the qualitative part showed that 6 structures include: causal conditions (with 3 dimensions of universality and inevitability, the need to change the attitude towards branding,
urban brand identity), contextual conditions (with 3 dimensions of brand structural coherence,
urban branding, strategic location of city), intervening conditions (with 3 dimensions of tourist behavior pattern, investment/financing, environmental factors), dimensions of the phenomenon (with 3 dimensions of creating a platform for smart tourism, attention to stakeholders, integrated
urban brand management), strategies (with 3 dimensions of
urban advertising system improvement, smart
urban branding design,
urban brand culture), and consequences (with 3 dimensions of social capital
development,
development of quality of life, competitive power of
urban brand). …”
Get full text
Article