Identifying factors affecting the creation of brand identity in Iran's banking industry by Seyed Mahdi Saatchi, farzad asayesh, Sedighe Tootian Esfahani, Seyed Mahmood Hashemi

“…The statistical population of this research includes Iranian banking industry experts who were senior managers of Bank Mellat in Tehran. …”
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Providing a model of the quality of working life with a strategic approach of human resources in the administrative system by Vahid Mohammadi, Musa Rezvani Chaman Zamin, Badri Abbasi, Morteza Hazraty, Mehran Nasirzad

“…According to the results of this research, the following suggestions are presented: Managers pay more attention to the well-being and comfort of Bank Mellat personnel and their families; Continuous and planned holding of family and sports events to increase the motivation of Bank Mellat employees; Improving the working conditions of the employees by observing the administrative hierarchy in the bank, managing the needs of the employees, not neglecting the cooperation between the different departments of the bank.…”
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