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    ENTREPRENEURSHIP OF MEMORY IN PUBLIC SPACE AND SOCIAL COMMUNICATION: A POSTCOLONIAL APPROACH IN TIME OF WAR by Viktoriia Kovpak, Nataliia Lebid, Viktor Burenkov

    Published 2024-12-01
    “…The article emphasizes that, according to B. Joseph Pine II and D. G. Gilmore, in order to create coherent, powerful impressions, it is necessary to follow five basic principles: choose the theme of the impressions, harmonize them with positive signals, eliminate negative signals, use different ways of fixing memories, and engage all five senses. …”
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