Technologies for personalization of brand marketing communications using artificial intelligence by A. N. Timokhovich, O. S. Bulycheva

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Brand promotion through online advertising: current tools by K. A. Arzhanova, A. I. Eremeeva

“…In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its specifics. …”
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The role of digital technologies in increasing the competitiveness of branded products by N. V. Kokoreva, E. V. Krasnov, S. A. Silina

“…The authors of the article point out that in the new realities implying an intensive use of digital and Internet technologies in communication processes, there is a problem of the carbon footprint increasing due to the use of the Internet and its supporting systems. …”
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The role of territory branding in university development of international relations by Viktoriya A. Pulkina, Georgy V. Korshunov

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IMPROVING THE EFFICIENCY OF BUSINESS COMMUNICATIONS BASED ON THE USE OF DIGITAL CHANNELS by A. Krylov, G. Kuzina, I. Golyshkova, R. Yazintsev

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Theoretical and methodological aspects of personal brand formation in the digital environment by G. V. Dovzhik, V. N. Dovzhik, S. A. Musatova

“…These are, first of all, such factors as the widespread of artificial intelligence technologies into everyday life, tools for logical data integration, a significant increase in the number of Internet users. All of the above factors largely determine the nature and degree of social influence of influencers on the behavior of individuals in society.In addition, much attention is paid to the analysis of existing models of personal brand formation, which form the theoretical and methodological basis of a personal brand. …”
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Designing a Digital Branding Pattern in Healthy Agricultural Products by Abolghasem Mohammadnezhad Ali Zamini, Arezo Ahmadi danyali, Mahmoud Ahmadi Sharif

“…Producers of healthy agricultural products should understand the potential of the Internet as a branding tool in the agricultural sector because the Internet can be a powerful branding tool for healthy agricultural products beyond labels and brochures. …”
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Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables by Putri Anggraini, Muji Gunarto

“… The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. …”
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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity by Emel Yıldız, Mahmut Koçan

“…In the research, 402 usable questionnaires were obtained from consumers who purchased products from the Internet in the last six months. SPSS and AMOS programs were used to test the reliability, validity and research hypotheses of the e-servicescape, brand equity and e-WOM scales. …”
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Presenting the model of customer participation with brands in social media with emphasis on cultural differences by Hamed Saghafian, Samad Aali, morteza mahmoodzadeh

“…Abstract The aim of the current research is to present a model of customer participation with brands in social networks with an emphasis on cultural differences. …”
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Beyond product placement by Bianca Wright

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PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG by Del Malia Sudarno Putri, NPE. Mahadewi, Putu Agus Wikanatha Sagita

“…Nowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. …”
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Examining the communication model of customer participation and competitive business with social media based on brand in manufacturing and trading companies by javad mashhadizadeh, Farzad Karimi, Mojtaba aghajani

“…This means that with people's easy access to virtual space and social networks, the Internet has become an inseparable part of life. In order to make optimal use of the created space, companies are trying to use this opportunity optimally and to their advantage, and improve the green management.Rahimi et al, (2023) investigated the impact of digital content marketing on brand awareness through social media and customer interaction. …”
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Introduction of smart technologies in event-management: socio-cultural aspect by V. A. Shelginskaya

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PECULIARITIES OF ADVERTISING IN E-COMMERCE by I. Soklakova, I. Surat

“…The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. …”
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The effect of gamification on brand co-creation in app-based businesses: investigating the mediating role of consumer engagement and the moderating role of hedonic and innovativene... by Rayhane Rezagholizade, Zahra Sadeqi-Arani, Esmail Mazroui

“…With the increasing growth of the Internet and related technologies, the brand concept has changed, and today the value of online brands has grown significantly (Jalali, 2021). …”
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The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping by Mirmahmood Naghibi, Changiz Valmohammadi, Kiamars Fathi Hefeshjani, mahmoud modiri

“…Today, successful technology startups have become the growth engine of the information economy and the Internet economy, and the recent development of startup ecosystems around the world will have significant consequences for the future of the global economy. …”
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THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT by Mykolas Baranauskas, Žaneta Kavaliauskienė

“…The persuasion knowledge model explains why users perceive the covert nature of native advertisements negatively. Nowadays, internet users experience native advertisements in social media, online news portals and viewing websites. …”
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DIGITAL DECISION-MAKING TECHNOLOGIES: CROWDSOURCING AS A FORM OF POLITICAL PARTICIPATION by O. V. Erokhina

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Presenting a model based on media and social networks in the management of intelligent electricity consumption by Ahmad shojaee arzaneee, Mohamad Hemati, Ali akbar Amin beydokhti

“…According to the results of the research, the following suggestions are presented: Information: media; especially digital channels, books, newspapers, and the Internet can have the strongest effects on people's behavior by stimulating their aesthetic and emotional sense. …”
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