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Brand Association and Competitive advantange in alcoholic beer products in Kabale District, Uganda.
Published 2020“…The study recommends that brand managers should focus their marketing communications on the experiential benefits of their product such as fun, excitement, and enjoyment in order to create positive associations in the minds of beer consumers.…”
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Cooperative Association as a Tool for Rural Development and Poverty Reduction in Rwanda: A Study of Abahuzamugambi ba Kawa in Maraba Sector
Published 2018“…The research questions focused on the principles of cooperative identity, participation and decision making, internal and external communications, organisational and leadership development, the relationship between the cooperative’s leadership, the initiatives of people to lift themselves out of poverty, the knowledge would support poor people own development. …”
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