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An examination of the correlation between website traffi c and the quality of services provided by Jumia Uganda.
Published 2024“…An attempt to divorce E-marketing from current business operations is a futile one worldwide presently. …”
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Effects of Marketing Strategies on the Performance of Tourism and Hospitality Enterprises in Uganda: Case Study of Bwindi Impenetrable National Park.
Published 2024“…The objectives of the study were to assess the different marketing strategies in tourism and hospitality enterprises in Bwindi Impenetrable National Park, to identify the role of marketing in tourism and hospitability enterprises in Bwindi Impenetrable National Park, and to find out challenges facing marketing in tourism and hospitability in Bwindi Impenetrable National Park. …”
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Customer Relationship Management and Performance of Agro¬business Organizations in Uganda: A Case Study of Green Firm Africa-Uganda Limited in Kabale Municipality.
Published 2023“…The study findings on the relationship between customer relationship management and the performance of agro-business organizations were; customer relationship management strategy enables an organization to recruit and retain profitable clients who benefit the organization, customer relationship management leads to improved targeting of profitable consumers which enhances the performance of agro-business organizations, customer relationship management leads to reduced direct cost of marketing leading to business performance, customer relationship management leads to relationship building between the business owners and customers which leads to increased sales hence performance and customer relationship management leads to customer loyalty and brand values are built and enhanced through marketing strategies. …”
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Gender Analysis, Milk Value Chain, Kabale Uganda. Kabale: Kabale University.
Published 2024“…The government and NGOs should provide training programs focused on improved dairy farming practices, animal health, hygiene, and milk quality for women. women should be trained in marketing strategies to connect directly with consumers or access better market opportunities for their milk production. …”
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Small and Medium Enterprises Performance and Job Creation in Kabale Municipality.
Published 2020“…A sample of 208 respondents was used, data was collected using questionnaire directed to the owners of SMEs in Kabale Municipality. …”
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The Contributions of Mgahinga Gorilla National Park Towards Economic Development of Kisoro District: A Case Study of Gisozi Parish.
Published 2023“…The District procedure and marketing Department should sensitize the farmers around MNP on market gardening and other valuable crops to be grown. …”
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Financial management practices and Profitability of Small and Medium Enterprises in Kabale Municipality.
Published 2020“…Respondents were staff who are directly employed in the finance and accounting departments. …”
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Modeling and analysis of taeniasis and cysticercosis transmission dynamics in humans, pigs and cattle
Published 2021“…Cysticercosis reduces the market value for pigs and cattle by making pork and beef unsafe for consumption. …”
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Cooperative Association as a Tool for Rural Development and Poverty Reduction in Rwanda: A Study of Abahuzamugambi ba Kawa in Maraba Sector
Published 2018“…Cooperatives association can participate directly in agriculture and industry thus creating employment and increasing productivity, which are the major causes of poverty.It is also deduced that, cooperatives associations help farmers to market firms products. …”
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