Providing effective innovative strategies in the development of cosmetics industry with emphasis on international entrepreneurship by Ali Khabaz, Jamshid Edalatian shahryari, Heydar Amiran

“…Innovation helps companies to gain a competitive advantage in an uncertain environment and dominate their opponents, and this has an important effect on the company's performance in the long term; and also, it is the innovation which is the main factor that causes businesses to grow. Organizational innovation is the driver of organizational growth of the creator of future successes, and a tool that allows businesses to prove their existence in the global economy. …”
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