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    Analysis of the impact of sports sponsorship by Banco Panamericano: an event study by Márcio Mellaci, Leandro Augusto Petrokas, Rubens Famá

    Published 2012-01-01
    “…Employing the event study method, we carried out an exploratory study of the performance of the preferred shares of Banco Panamericano (BPNM4), which are listed on the BM&FBovespa. …”
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