The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms by Sufyan Habib, Nawaf N. Hamadneh, Asif Hassan

“…Over-the-top (OTT) services are delivered directly over the Internet, providing customers access to films and TV series. In India, there has been a tremendous surge in the consumption of video material on OTT platforms. …”
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